It’s no secret that preparing for a new baby can be an expensive business. So, with Black Friday on the horizon we’ve rounded up the best deals from the top-scoring baby brands we've tested at the Good Housekeeping Institute (so you know it’s worth investing in!).
The sales event is an excellent opportunity to stock up on the big-ticket items you need while there are big reductions available, saving you more money to spend on the fun stuff.
NATPAT – Save up to 50% off on bundles of superpower patches which promise to help repel mosquitos, help with sleep and more.
We’re expecting plenty of deals to be had on baby monitors and pushchairs, among others. And fear not, we’ll be keeping this page updated with the best deals.
Silver Cross Lunar Bedside Crib
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Best Black Friday pregnancy, baby and parenting brands
With so many brands promising big discounts, we’ve highlighted some of the key parenting and baby retailers that are currently offering discounts during Black Friday.
- Amazon – Big discounts on toys, tech and essential baby products, including "deals of the day".
- Argos – Discounting has begun across homeware, toys and essential baby products.
- Bababing – Currently up to 60% off sitewide, and buy any Raffi travel system and get a free stroller.
- Baby Mori – The brand is offering up to 60% off lovely baby clothes and bedding, including the clever zip sleepsuits!
- Baby Planet – Discounted nursery furniture, pushchairs, car seats and bath time essentials, with offers running all month.
- Bugaboo – There's currently up to 15% off selected lines.
- Boots – Black Friday offers are already live, including discounts on car seats, toys and baby essentials.
- Cheeky Rascals — Nursery retailer Cheeky Rascals is offering multiple fab discounts across their site, including 25% off Owlet baby monitors, 10% off Baby Brezza products with code SAVE10, 15% off Fred Safety products with code FREDFRIDAY.
- CuddleCo – With up to 50% off sitewide, you could save hundreds on nursery furniture, pregnancy pillows, and more.
- Disney – It’s never too early to start shopping for Christmas, and there’s currently 30% off selected toys.
- Elvie –Deals are now live, save up to 33%!
- Hamleys – Christmas is coming! There is up to 70% off toys, and currently 30% off Lego and 20% off Tonieboxes.
- Happiest Baby – Looking for the Snoo Smart sleeper? Buy the dream machine while it's 30% off, and there's up to 75% off sitewide.
- Ickle Bubba – There's currently 15% off everything.
- John Lewis – Discounts on the likes of iCandy and MomCozy are already live, and the price matching promise means John Lewis is a top place to shop this Black Friday.
- Kally Sleep – There is already up to 40% off specialist pillows.
- Mamas & Papas – Shop with up to 50% off pushchairs, baby clothing, nursery furniture and more.
- Organic Zoo — Up to 50% off our favourite childrenswear brand (it washes so well!).
- PO.P — The Swedish childrenswear brand are offering 25% off this Black Friday
- The Little Green Sheep — Up to 25% off blankets and 20% off sleeping bags and mattresses.
- The Nursery Store – Save up to 75% off selected lines.
- Seraphine — Seraphine currently has up to 30% off everything.
- Snooze Shade — Use the code BLACKFRI24 for 15% off sitewide.
- Snuz — The sleep experts are offering up to 35% off sleep accessories.
- The Entertainer – Start your Christmas shopping early – there is already up to 70% off selected toys and games.
- Very – Many good deals already available on the likes of MAM and Fisher-Price.
- Wonderbly – Get 25% off all personalised books with the code BLACKFRIDAY.
The Good Housekeeping Institute-approved parenting buys to shop now
Although Black Friday doesn't officially start until later this month, some brands are already offering impressive discounts on baby products. The following products have all been tested by the Good Housekeeping Institute, so you can shop with confidence.
Was £1249, now £999, save £250
Score: 93/100
This top-scoring pushchair is a great Black Friday buy. Save yourself £250 with this bundle, which includes the stroller, carrycot, car seat adaptors, rain cover and other iCandy accessories. Our testers confirmed they would definitely recommend it to friends and family, adding that it was “a joy” to use.
Was £1115, now £947.75, save £167.25
Score: 87/100
This all-terrain pushchair offers a smooth ride and one-handed operation. And right now, there's a generous £167 saving.
“This pram is fabulous and perfect for little ones! It feels lovely and safe, pushes well, and the wheels are a great size,” was how our panellist summed this one up, in case you needed further convincing.
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Was £319.95, now £249.95, save £74.95
Score: 75/100
If you're looking for a more compact stroller, this Ergobaby model gets our vote. There's currently 22% off, making it a particularly smart investment.
Was £249.99, now £100, save £75.99
Score: 91/100
This baby monitor got the Good Housekeeping Institute seal of approval, coming out on top with an impressive score of 91/100.
And you can currently nab yourself a £76 saving, through Amazon's Black Friday sale.
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Was £159.99, now £100, save £59.99
Score: 84/100
Baby monitors can be a big investment, but luckily this Good Housekeeping Institute-approved model from Tommee Tippee currently has 44% off, making a saving of £60.
It was a big hit with our at-home testers – simple to use and ideal for those who aren’t fans of super high-tech gadgets. Panellists loved how easy it was to set up too and praised the super clear image quality.
Was £230, now £164.99, save £65
Score: 81/100
Graco’s bouncer impressed our at-home testers, with one telling us they “couldn’t ask for any more in a bouncer!”. In fact, they can – and that’s a saving of £65.
It scored full marks for its ease of use and there are plenty of additional features to keep your little one entertained. The seat moves in several different arcs, as well as side to side and up and down. There are also five nature sounds to choose from, including a waterfall and a heartbeat, to help soothe them. Overall, this is a great all-purpose bouncer, entertainer and safe place for your baby to rest and play.
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Was £195, now £165, save £30
Score: 98/100
Thanks to the John Lewis price match promise, our winning travel cot has been reduced (it's normally £195!). The three-in-one design – it’s a bassinet, travel cot and playpen – was described as “easy to erect, easy to wipe down and well made”, according to one of our at-home testers.
Was £175, now £135, save £40
Score: 93/100
This bedside crib proved popular for storage, with a shelf for you to stash spare bedding, nightwear and nappies.
The crib is a good size, has seven height options and a drop down panel, and can be inclined on one end to help babies with reflux.
It also scores sustainability brownie points as the liner and mattress are made from soft, luxurious bamboo, while the sides are formed of breathable mesh. The neutral beige fabric and light wood frame would look good in any home, too. And right now, there’s £40 off!
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Was £29.99, now £19.99, save £10
Score: 94/100
Can you really put a price sleep? The answer is yes, but the good news is there’s currently 33% off this expert-rated sleep aid.
This great value gadget has been developed in collaboration with scientists at Northumbria University and combines soothing pink noise, red light to stimulate the sleep hormone melatonin, and a soft, pulsing red light projector that helps to regulate your baby's breathing so they drift off easily. Our tester particularly liked the CrySensor function that will turn the device back on if your little one cries or stirs at night. Simple but effective.
Was £16, now £7.60, save £8.40
Score: 82/100
Stock up on these top-performing pull-ups, while they’re 53% off.
Huggies are our go-to brand if you’re after a pull-up design that helps with potty training. They feature a learning layer that's designed to remain slightly damp to help them know when they need to use the potty. They also feature fun Disney designs, which aren’t just for show – they fade when wet to help your little one learn. And thanks to the stretchy elastic, they’re easy to pull up and down for independent tots.
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Was £28.50, now £19.23, save £9.27
Score: 78/100
And while you’re there, it’s well worth bulk-buying these parent-approved wipes, because trust us, you can never have too many.
These robust and generously-sized wipes have a whole slew of accreditations from Allergy UK, The Vegan Society and the National Eczema Association. They’re designed to be very gentle on your baby’s skin, making them a good choice for skin concerns such as sensitivity and eczema. They also contain fruit extract, which has antibacterial properties.
When is Black Friday 2024?
Black Friday is officially on Friday 29 November this year; however, many deals begin well before this date. To ensure you don’t miss out, it's best to keep an eye on deals throughout the month of November – particularly if you have a specific product in mind to buy.The official sale starts on the Friday, continuing for four days over the weekend. It culminates on the day known as Cyber Monday and that takes place on the 2 December.
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What is Black Friday?
Black Friday began in the US, taking place the day after Thanksgiving. In recent years, it's gained momentum in the UK, although what was once an in-store shopping experience now largely takes place online, so thankfully, there’s no need to battle the crowds.To capitalise on this recent popularity, retailers are discounting earlier than ever, with good deals often available weeks before the official day.
Stacey Smith
Stacey is our Senior Food and Drink Editor, looking after all food and drink reviews — from coffee pods and veg boxes, to natural wine and tequila.
Stacey is also founder of Crummbs, where she’s written nearly 2,000 restaurant and hotel reviews since 2013. Prior to this, Stacey wrote hundreds of in-depth buying guides for the Independent, i newspaper and BBC Good Food, as well as reviewing restaurants and interviewing celebrities in her column at Balance Magazine.
Stacey has also appeared in BAFTA-nominated BBC documentary Blood, Sweat & Takeaways, where she investigated South East Asia's food production industry, appearing on both Newsnight and BBC World Service to share her findings.
Regularly checking out the latest restaurants, bars and product launches, Stacey also loves experimenting with recipes at home, and is a WSET-certified wine and spirits expert, with over 10 years of experience in the business.
You can follow Stacey on Instagram @crummbs_uk
Tested bySally J. Hall
Sally J. Hall is a parenting tester for the GHI, reviewing everything from bedside cribs and pushchairs to nappies. She has written extensively on pregnancy, birth and the health and development of both pregnant mums and their babies. She has in-depth knowledge of the parenting world, has tested thousands of products and is passionate about finding those that make parents’ lives easier.
Sally has worked on many major UK parenting titles and was previously editor of both Emma’s Diary and Bounty. With extensive contacts across the parenting industry, she published B Baby Magazine for eight years, which covered the private maternity market across the UK and is the author of books Plant Based Baby and Eco Baby.
