15 Viral Beauty Products You Can Buy on Amazon (2025)

Glow Recipe Watermelon Glow Niacinamide Hue Drops Serum ($35)

I know these brightening, redness-reducing tinted drops are going viral because they’re already sold out. Like in Glow Recipe’s other wildly popular Dew Drops serum, niacinamide shines to soothe redness, reduce hyperpigmentation and shrink the look of pores, while watermelon and hyaluronic acid hydrate for your glowiest, most-supple skin yet. Hue Drops goes a step further to impart a warm, healthy glow on your entire complexion. If they happen to be unavailable on Amazon, check Sephora.

BUY ON AMAZON – $35

SOL DE JANEIRO Hair & Body Fragrance Mist ($38)

Brazilian body-care brand Sol De Janeiro is already known for their addicting fragrances (does anything smell better than Bum Bum Cream?), but the brand’s body mists are not to be ignored. A garden in Rio. Decadent cashmere. Year-round summer by the ocean; those are just some of the sensations you’ll experience with these viral scents.

BUY NOW – $38

LANEIGE Lip Sleeping Mask ($24)

True story: If I’m not wearing this lip mask before bed, I can’t sleep. Every morning I wake up with supple, smooth and baby-soft lips thanks to a combination of vitamin C, antioxidant-rich berries, coconut oil, shea butter and murumuru seed.

BUY NOW – $24

Saie Glowy Super Gel Lightweight Illuminator ($28)

Whether you wear it on top of skin care, under makeup or mixed in with either, Saie’s Illuminator leaves skin super dewy and luminous. Available in two hues, Sunglow and Starglow, both contain brightening vitamin C, inflammation-fighting papaya seed oil, nourishing rosa canina fruit oil and hydrating squalane oil.

BUY NOW – $28

Revlon Super Lustrous Glass Shine Lipstick ($10)

The $10 lipstick that “looks good on everyone” is infused with hyaluronic acid, aloe vera and rose quartz for a glassy look with a buttery-soft feel that won’t feather or bleed as you wear it. Choose from 25 high-shine colors ranging from nudes, to pinks, to reds and more.

BUY NOW – $10

e.l.f. Camo Liquid Blush ($7)

For another superior $10-or-under beauty product, don’t scroll past this liquid blush from e.l.f. It’s highly-pigmented, buildable and blendable so you can use as little or as much as you desire for your perfect flush. The dewy, soft-effect finish looks effortless and stays in place all day.

BUY NOW – $7

Maybelline Lifter Gloss ($11)

This is a makeup artists’ favorite for a non-sticky, high-shine, smoothing lip gloss. Hyaluronic acid helps this formula keep lips ultra-hydrated and fuller-looking with every wear. Choose from over a dozen high-shine shades.

BUY NOW – $11

Anastasia Beverly Hills Brow Freeze ($23)

Kim Kardashian’s go-to brow product delivers the strongest brow hold yet, according to the brand. It lifts, tames and sculpts every brow hair for the natural-looking feathered brows of all our dreams.

BUY NOW – $23

Paula’s Choice Skin Perfecting 2% BHA Liquid Salicylic Acid Exfoliant ($35)

Want smoother skin in days? Add this recently-re-emerged cult-classic (it’s actually been a best-seller for decades) to your cart. The leave-on liquid exfoliator contains salicylic acid to unclog pores and clear your complexion, but is gentle enough to use daily.

BUY NOW – $35

K18 Leave-In Molecular Hair Mask ($75)

I had no idea I could get Gen Z’s favorite hair mask on Amazon, but the news just made my day. In four minutes it reverses hair damage on a molecular level, says the brand, who also promises you’ll notice stronger, smoother and bouncier strands with every use.

BUY NOW – $75

CLIO Peripera Ink the Velvet Lip Tint ($10)

I see this high-intensity lip tint all over my social media feeds. On every lip the color looks smooth and silky—that’s thanks to an adhesive formula with a double layer elastomer that fills in the fine curves of your lips, according to the brand. Bonus: the precision applicator expertly lines and shapes lips.

BUY NOW – $10

FHI HEAT UNbrush ($18)

This ultra-light hair tool was named The Best Detangling Brush in NewBeauty‘s 14th Annual Beauty Awards thanks to its anti-static bristles that detangles wet or dry hair gently for reduced breakage. Its backless vented cushion also reduces styling time, and who can say no to that?

BUY NOW – $18

L’Oréal Paris Makeup Infallible Fresh Wear Foundation in a Powder ($17)

Full-coverage foundations sometimes get a rep for feeling suffocating, looking cakey and causing breakouts. Good news—L’Oréal’s Infallible Fresh Wear powder foundation is breathable, weightless and non-comedogenic. Going a step further, it imparts an even, blurring effect with a matte finish that’s waterproof, sweatproof and won’t transfer until you wash it off.

BUY NOW – $17

The Ordinary Retinol 1% in Squalane ($10)

If you pay attention to trending beauty brands, you know The Ordinary. This retinol serum, the brand’s highest concentration in squalane, is super effective in diminishing the look of pores, reducing hyperpigmentation and fading imperfections. If your skin hasn’t been exposed to retinol before or you have reactive skin, try a lower concentration first.

BUY NOW – $10

Revlon Oil-Absorbing Roller ($15)

Made from actual volcanic stone, this take-anywhere roller is a more sustainable swap for your typical blotting papers because it’s reusable and washable. Use it to instantly absorb oil and mattify skin without removing or disturbing makeup.

BUY NOW – $15